Mizuno's Philosophy

Since its founding in 1906, Mizuno has taken special pride and pleasure in being able to participate in the exciting world of sports and in making the entire globe the stage for its activities. Each and every one of us is guided by the ideal of true sportsmanship. That was true nearly 100 years ago and is still true today. It is evident in Mizuno's corporate philosophy which, simply stated, is "To contribute to society through the advancement of sports and quality sporting goods." This philosophy is clearly reflected in our dedication to advancing sports through cutting edge technology and research.

Mizuno's product development strategy is to create products with features that enhance athlete performance and are unique to only Mizuno. These technological advancements make its sporting equipment and apparel go the extra mile and keep you in tip top playing form no matter the sport nor the conditions. Your comfort and performance are at the forefront of Mizuno's innovation. From the diamond to the track, from the court to the fairway, Mizuno's commitment to Serious Performance shines through.